Kyle Jones

Director of Communications and Marketing @World Champions Rodeo Alliance Wcra

Austin, TX, US

Developed and created the company’s communications and marketing platform• Created and maintained WCRA Rodeo mobile app on Apple App Store and Google Play • Developed and maintained four company websites • Executed all content and graphic design and video projects for advertisements, social media and publications.• Strong skills in Adobe programs (Photoshop, InDesign, Illustrator, Premier Pro).• Managed and oversaw all social media including Facebook, Instagram, Tik Tok and Snapchat. • Prepared all communication documents related to announcements and/or breaking news, including press releases, pitches, talking points, and fan and partner communications.• Created and shaped CBS Sports broadcast talking points and athlete-focused content • Successfully developed and launched a new brand to the western sports market. • Developed a short- and long-term marketing plan for the brand• Developed representative and athlete marketing collateral and programs that promoted the organization’s brand and value. • Wrote and edited a variety of materials, including website content; press releases; video news release shot sheets; satellite feeds; press kit information; etc.• Assisted in the development and production of media guides.• Created talking points for the executive team and athletes. • Prepared spokespersons as needed on a wide range of issues; served as organization spokesperson as designated. • Initiated a new marketing strategy that added $3M+ of new distribution business within a year.• Collaborated with non-profits and government officials to execute outreach opportunities.• Created support for WCRA Cares Foundation fundraising events and managed all donation requests. • Created WCRA Community Outreach Initiatives• Managed all payments of invoices and tracking of the department’s $1.2 million budget.• Developed and executed promotional activities for events, in tandem with the sponsorship and marketing teams.

Truckee Meadows Community College

Associate of Arts (A.A.), General Studies

University of Nevada, Reno

Bachelor's degree, Public Relation/Broadcast Journalism

Albert M. Lowry

General Studies, General Studies

Georgetown University

Master's degree, Integrated Marketing Communications