Kyle Buker

Marketing Coordinator @The Woodsource

Manotick, ON, CA

Improved email automation journeys to re-engage customers with our e-commerce- Optimized Google search campaigns leading to a 350% increase in clicks and a 84.7% increase in CTR YoY- Created and managed monthly content calendars using Google Sheets and Meta Business Sweet, coordinating blog posts, social media, email campaigns, and website updates to align with seasonal trends and audience interests- Wrote platform-specific social media copy and collaborated with designers on branded visuals, contributing to a 15% increase in monthly engagement- Optimized then managed $2K–$4K monthly paid ad campaigns across Google, Spotify, Facebook, and Instagram; used Meta Ads Manager and Google Workspace to optimize ROI and lower CPA- Conducted on-page SEO optimization and implemented metadata, image compression, and internal linking improvements, contributing to a 36% YoY increase in site impressions- Planned and led logistics for key marketing events including a retail grand opening (350+ attendees), industry trade show, and two professional seminars- Managed vendor coordination, budget tracking, and registration systems, resulting in a 10% increase in post-event sales and expanded brand awareness in a new market- Used Google Analytics and Meta Business Suite to track campaign performance weekly; reported on KPIs like traffic, CTR, and conversion rates to guide marketing adjustments.