Kyle Thom
Director of Marketing @Judi.Ai
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WORK HISTORY
Director of Marketing @Judi.Ai
Small business lending is hard. It\'s often treated as the \"Underserved Middle\" between consumer lending and commercial lending. But what if it didn\'t have to be?JUDI.AI is a small business lending analytics platform for community banks and credit unions. By digitally transforming credit decisioning and underwriting processes, we unlock an approach to SMB lending that\'s friendly, fast and profitable. With JUDI, our clients can lend more with less risk, processing 50% more SMB loan applications with no added resources, approving 20% more loans with no added risk and decisioning a loan in less than 10 minutes.
EDUCATION
Royal Roads University
Master of Arts, Professional Communication
Langara College
Certificate, Public Relations
BrainStation
Certificate, Digital Marketing
UBC Sauder School of Business
Diploma, Marketing and Sales Management
The University of Winnipeg
Bachelor of Arts, English/Political Science/Business
SKILLS
ABOUT KYLE THOM
I\'m a B2B fintech marketer, problem solver, collaborator, consensus builder, change agent and lifelong learner. In a world of shortcuts and hacks, I seek to do things the right way because that\'s what strong foundations are built on.My job is to help start conversations with the people my company wants to sell to at scale (I\'ve unapologetically stolen this phrase because of its elegance and simplicity). I love what I do and I\'m grateful for the opportunity to ply my trade with cool tech, interesting challenges and great people.Market research | Competitive analysis | Value propositions | Positioning and messaging | Demand generation | Account-Based Marketing (ABM)| Sales and partner enablement | Partner marketing | Product marketing | Content marketing | Digital marketing | Strategic narrative | Change management“The job of marketing is to make sales easier.”-Udi Ledergor“The best remedy for discounting is a big, fat pipeline.”–John Barrows“Your job is not to sell, but to help.”–Keenan\"Most of our assumptions have outlived their usefulness.\"–Marshall McLuhan\"Without data, you\'re just another person with an opinion.\"–W. Edwards Deming\"Start where you are. Use what you have. Do what you can.\" –Arthur Ashe\"Do the next right thing.\"–Anna, Frozen 2
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