Kyle Biedenbach
Creative Director @Southworth Clubs
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WORK HISTORY
Creative Director @Southworth Clubs
As the Creative Director at Southworth Development, my primary responsibility is to develop, oversee, uphold and sometimes reinvent or reinvigorate the many brand identities that exist within Southworth’s portfolio of international residential resort communities. Each community, resort, hotel, restaurant and club that we own/operate has a unique personality, perspective, and reason for being unto itself. It is my job to use whatever means are at my disposal (copywriting, photography, video, packaging, displays, advertising, website, social media, and so on) to effectively communicate that unique brand positioning to potential customers throughout the world. This means both hiring and managing creative talent as well as serving as the companies lead photographer and graphic designer.
EDUCATION
University of Massachusetts Amherst
BS, Business Management & Marketing
Camp Hill High School
High School
SKILLS
ABOUT KYLE BIEDENBACH
A seasoned marketing professional and creative with two decades of experience delivering luxury branding and marketing campaigns for international resorts, private residential club communities, and high-end sporting clubs. As Creative Director, I develop, oversee, reinvent, and reinvigorate the 50+ brand identities within Southworth’s portfolio of international club communities and resorts located throughout the U.S, the U.K, and the Caribbean. Marketing functions include both inbound and outbound marketing strategies and initiatives; including the creation and implementation of membership and real estate sales campaigns, brand development, promotional activities, internet marketing and social media strategies, and advertising. As an experienced graphic designer, photographer, and videographer, I also oversee the conceptualization, design, and creation of the properties’ photo and video assets as well as the print, web, on-property, and outdoor creative assets for all of Southworth\'s properties. Knowledge of systems and software includes expertise with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Lightroom, Dreamweaver, Premier, AfterEffects), Figma, Hubspot, WordPress, Microsoft Office, HTML, Salesforce, MailChimp, Constant Contact, Hootsuite, Google Adwords, Google Analytics, Basecamp, Producteev, Facebook, Instagram, Twitter, and Pinterest.Prior to joining Southworth in 2005, I held marketing positions at ESPN Winter X-Games, Bose Corporation, and Longwood Cricket Club.
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