Kyla Blaylock

Creative Production Coordinator @Qdoba Restaurant Corporation

San Diego, CA, US

Project Coordination-Manages workflow, timeline, and deliverables for both in-house and external creative teams from briefing to campaign launch for all projects, including print and digital-Works within project management software to update timelines and deliverables as needed-Maintains project status reports and ensures accurate and timely completion of project milestones-Captures meeting notes and routes action items. Follows up on action items as needed to ensure completion-Coordinates and leads weekly cross-functional creative Marketing Review meeting to expedite alignment, maximize collaboration, and gain approvals from stakeholders including C-Suite. Send invites and agendas, create meeting decks, send pre-reads, take/send notes.Asset Management-Coordinates legal review for print and digital assets-Reviews creative assets for clarity, grammar and punctuation, ensuring they meet the brief and optimizes copy as needed to achieve brand communication goals-Distributes final assets to channel owners/field for major campaigns. Assets can include Email, Website, Point Of Purchase, Paid Media, Out-of-Home, Radio Scripts etc-Supports maintenance of digital asset management system, including organizing and tagging assets and assigning permissions-Preps photo libraries ahead of photo and video shoots, and manages ingestion of content following shoots.Graphic Design Request Management-Manages Graphic Design Request process in partnership with Local Restaurant Marketing team, ensuring timely and accurate delivery of assets-Works directly with franchisees to provide status updates and facilitate creative review.Resource Management-Manages internal and external design resources. Provides daily reviews of internal design capacity to manage bandwidth and proactively adjust work.

San Diego State University-California State University

Business Management, B.S.