Kushal Nepal

Head of Paid Search @Blue Route Marketing

End-to-end management of projects, communication, reporting, forecasting, and other deliverables for one of our top client, spending an average of $800k per month on paid search budget- Charge of the holiday season (FY22 Q4), which performed $2.9M in Non-Brand demand with an $8.33 ROAS- Saved $100k in monthly search Brand spend (1.2M yearly) from bid optimizations while reducing impressions share from 97% to 95%- Created and managed multiple paid search strategies and builds for clients, exceeding expectations and initial forecasts.