Abhinav Kumar
Digital Marketing Executive @Freecultr
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WORK HISTORY
Digital Marketing Executive @Freecultr
Delhi, IN
At Freecultr, I manage end-to-end retention marketing and paid media campaigns focused on driving revenue growth and improving customer lifetime value.• Planning and executing retention marketing campaigns (WhatsApp, Email, SMS)• Running and optimizing Meta Ads (conversion & catalog campaigns)• Audience targeting, segmentation & funnel optimization• Reducing CAC while improving ROAS• Analyzing campaign data to improve repeat purchase rate• Scaling winning creatives and performance strategies
EDUCATION
Lucknow Institute of Technology, Lucknow
Bachelor of Technology - BTech, Computer Science
ABOUT ABHINAV KUMAR
Enhance my skills according to the latest technology development, by being part of a progressive and dynamic organization and contributing to it\'s success by utilizing my skills to their best extent.
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