Krystle Holleman
Communications Specialist @Potter Park Zoological Society
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WORK HISTORY
Communications Specialist @Potter Park Zoological Society
Lansing, MI, US
As Communications Specialist, I managed strategic communications, digital content, and media relations for a mission-driven organization focused on education, conservation, and community engagement. From animal birthdays to conservation campaigns, if it was making people smile or inspiring them to care about wildlife, I was likely behind it. I also produced the monthly newsletter, designed graphics and signage, coordinated media appearances, and helped bring the organization into the community through outreach and PR.During my time in the role, I led a social media growth initiative that resulted in major audience expansion across platforms in just six months:• Facebook followers• Instagram followers• TikTok followers (from fewer than 100 at start)• Twitter/X followers• +1,500 YouTube subscribers (from fewer than 300 at start)My responsibilities included managing daily content and community engagement, producing multimedia storytelling (video, photo, graphics, copy), and ensuring consistent brand voice across platforms. I coordinated media interviews, handled press inquiries, and worked closely with internal teams to highlight conservation efforts, behind-the-scenes work, and key organizational priorities. I also supported crisis communication needs by developing accurate, timely messaging during sensitive situations.Overall, I strengthened community engagement, improved brand visibility, and created compelling stories that resonated with diverse audiences across digital and traditional channels.
EDUCATION
University of Michigan-Flint
Bachelor of Arts - BA
SKILLS
ABOUT KRYSTLE HOLLEMAN
Former sports reporter and host turned communications professional and award-winning digital content creator with experience across broadcast news, sports media, and mission-driven organizations.I’m a journalism graduate of the University of Michigan–Flint with a passion for strategic storytelling and audience engagement. My background spans live sports, breaking news, OTT/streaming, and social media strategy — with a focus on creating clear, compelling content that connects with people in real time.Most recently, I led social media and communications efforts for a community-focused organization, driving measurable growth through creative, data-informed digital strategy. I bring strong writing skills, hands-on multimedia production experience, and a collaborative approach to every role.Specialties:• Social media & digital content strategy• Multimedia storytelling (video, photo, copy)• Communications & media relations• Community engagement• Analytics-driven growth
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