Krystina Roman
Digital Marketing Manager @Mark Anthony Group
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WORK HISTORY
Digital Marketing Manager @Mark Anthony Group
Toronto, ON, CA
DTC and B2B Digital Marketing ManagerBuilding luxury online experiences for some of the world\'s top wineries and spirits producers. Helping wine lovers discover fine wine, spirits and more online. Leading eCommerce and Digital Marketing for B2B ordering platform and DTC eCommerce experience for a national wine agent.
EDUCATION
McMaster University
Honours Bachelor of Commerce, Marketing/Communications Studies
Somm Factory
Wine Steward/Sommelier
BrainStation
SEO Bootcamp
University of California, Davis
Wine Executive Program, Wine
BrainStation
Google Analytics Bootcamp
University of Waterloo
Master of Business, Entrepreneurship and Technology
SKILLS
ABOUT KRYSTINA ROMAN
Customer obsessed, data driven eCommerce professional with 8+ years experience building online businesses and digital products at Canada\'s top retailers and brands. I love to build great digital experiences, deliver great online shopping experiences and serve Canadians better online. Experience includes managing end to end eCommerce shops, site merchandising and digital product management (Agile). I am analytical, sales focused and customer obsessed. I manage eCommerce PnLs and have a speciality in Canadian online retailing from very large organizations to small startups. One of my favourite roles was being Digital Product Manager for Site Search at Canadian Tire. My team of nearly 20 devs and I were building a search engine used by Canadians every day. Key Skills:Product Management - managing product roadmaps, AGILE, engineering team deliverables, data driven decision making, project management, site search: search results, search bar, merchandising ruleseCommerce - site merchandising, digital content strategy, promo planning, category alignment, digital analytics, personalization, AB testing framework, SEO, site searchExperimentation - AB Testing products and featuresTools - Adobe Analytics, Google Analytics, Adobe Target, Optimizely, Adobe SnP, Hybris, Quantum Metrics, Jira, Confluence, App Dynamics, Reflektion, Bloomreach, Usertesting.com, CMS - Hybris, AEM, ShopifyeCommerce - site merchandising, digital analysis, personalization, seasonal category planning, email strategy to drive eCommerce conversion, promo planning + campaign managementDigital Marketing - SEO, Google Adwords, Facebook campaigns, Mailchimp, Sproutsocial Sales Team Management & Sales Ops- 5+ years of managing sales and retail teams with developing accounts and selling cross channel, extensive background in sales reporting and analysis
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