Christina Zolotova
Senior Market Manager @Mark Anthony Group
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WORK HISTORY
Senior Market Manager @Mark Anthony Group
CA, US
Working closely with the larger Mark Anthony Brands (White Claw, Mike’s Hard, Cayman Jack, etc) sales, marketing, brand, finance, and leadership teams, lead the in-market launch, expansion, and the U.S. commercialization of new to world, acquired, and/or test brands under the Ventures portfolio, with a special focus on building and managing community, events & experiential marketing, and strategic brand partnerships. Work closely with sales teams to ensure lasting relationships with Distributors, Key and Independent Retail and On Prem accounts across markets including chains such as Kroger, Costco, Total Wine, BevMo, and AVP. Manage “boots on the ground” team of Venturers (hybrid field sales and marketing roles) across markets. Current focus within the Venures portfolio is on Olé Mocktails + Tequila RTD Cocktails launch in the U.S.(presently in CA, AZ, and NV, with nationwide rollout targeted for 2026).Past brands in my care under the Ventures portfolio include Dillon’s Small Batch Distillery and 2Hoots Hard Tea in CO, CT, DE, IL, LA, MA, MD, MI, NJ, NH, NY, RI, TX + other markets across the U.S.
EDUCATION
Clayton State University
Bachelor of Business Administration - BBA, Cum Laude in Marketing, with a seal in Logistics
SKILLS
ABOUT CHRISTINA ZOLOTOVA
I help people fall and stay in love with brands that I enjoy myself through building communities, strategic partnerships, and finding new ways to collaborate and bring departments together for win-win outcomes. Nimble, mission-driven organizations full of warm entrepreneurial spirits and infinite mindsets get me excited, especially if it involves wellness, outdoors, music, fast cars, dogs, and/or ways to better the lives of others.Spending 10 of the last 15 years being location-independent in 45+ countries and 48 states, I have been lucky to work with iconic brands across verticals in remote and hybrid roles before it was the norm. —🧩 Brand, experiential and social marketing, relationship management, business development, and PR aficionado focused on helping premium brands foster a deeper lasting connection with their clients and prospects. Passionate about bringing brand stories to life via experiential, tapping into communities, and genuine human connection, whether in-person or digital. Enthusiastic world and cultural explorer, with significant time spent in S.E. Asia and Latin America. Off the beaten path travel has a special place in my heart, aiming to support local communities and businesses. Past events include Formula 1, Monterey Car Week, LIV Golf, Super Bowl, SXSW, Coachella, Van\'s Warped Tour, Sundance, TED, ComicCon, CES, MWC, E3, Citi & U.S. Open, among many others.
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