Krystal
Marketing Operations @BuildOps
Signup · Get unlimited contacts
WORK HISTORY
Marketing Operations @BuildOps
EDUCATION
University of Connecticut
Bachelor's degree, Applied Mathematics
New York University
Master's degree, Integrated Marketing - Marketing Analytics
ABOUT KRYSTAL
Marketing professional with focused experience in B2B SaaS hyper-growth environments. With proven record in managing 10+ marketing technology solutions and marketing automation(HubSpot/Marketo) to accelerate account based marketing (ABM) and demand generation efforts. I collaborate with cross-functional teams to streamline lead-to-meeting process, build ABM foundations with intent signals, and optimize sales enablement with advanced analytics to increase pipeline conversion and customer satisfaction.I am passionate and energetic about applying my data-driven mindset and domain expertise in marketing analytics & operations, demand gen and MarTech to drive growth and revenue for businesses.Specialties:• Marketing Automation & CRM (Salesforce, HubSpot, Marketo)• MarTech (ZoomInfo, TechTarget, Demandbase, 6sense, Outreach, Sendoso, Drift, Chilipiper, Intentsify, etc.)• Marketing Analysis/BI Analytics (SQL, Power BI, Tableau, Google Looker)• ABM (Target Account Lists Creation, Segmentation, Activation and Measurement)• Inbound Marketing (Lead to MQL Conversion Acceleration) • Intent-leading Outbound Marketing • Product Lead Growth (PLG)- Interactive Demo Creation via Navattic• SEO & SEM (SEMRush, Ahrefs)• Marketing Attribution Model• Google Analytics• Paid Search/Social (Google Ads/LinkedIn Campaign Managers)• Sales Enablement (Salesloft, Outreach, Writer.AI)
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.