Anna Bertran

Marketing Coordinator @BuildOps

Los Angeles, CA, US

Analyzes company\'s website performance using Google Analytics to assess user behavior and site health; conducts audits to identify areas for improvement and works with internal teams to implement updates- Runs weekly live Zoom demos, building schedules, coordinating presenters, extracting attendee reports, and uploading data to HubSpot and Salesforce for SDR visibility- Led the company’s transition to a new corporate gifting platform—defining requirements, ensuring compatibility, and maintaining visibility throughout the migration- Built campaigns in Salesforce and the corporate gifting platform to send gift cards, monitor engagement, schedule communications, and create FAQs and step-by-step guides for AEs- Revamped the referral program for AEs, including prize research, incentive structure, and Salesforce tracking for referrals and meeting attendance- Overhauled the swag program, leading the project to identify a new vendor and transitioning from manual in-office shipping to a digital swag store with warehouse fulfillment and employee credits- Tracks customer reviews in the customer messaging platform and leads initiatives to drive external reviews on relevant platforms; monitors feedback, flags issues, analyzes averages, and follows up with satisfied customers to post reviews in exchange for gifts- Coordinates events in corporate travel platform, managing logistics, swag orders, attendee confirmations, and pre- and post-show meetings- Created and led snack box campaign as part of a personalized outreach strategy to prospects, including Salesforce tracking (SFDC Campaigns) and reporting on resulting ARR and SAOs- Manages marketing team expenses, maintaining accurate spending records and collaborating with Finance to ensure all invoices and reimbursements are processed.

NYU Stern School of Business

B.S. in Business, Major in Marketing & Global Business | Minor in Business of Entertainment, Media & Technology

Queen's Gate School

High School Diploma