Krutika Pansare
Digital Marketing Strategist @Purdue University School Of Materials Engineering
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WORK HISTORY
Digital Marketing Strategist @Purdue University School Of Materials Engineering
West Lafayette, IN, US
Responsbile for Anasori Lab and Nanoartography website, ensuring seamless user experience and improved SEO performance- Developing social media campaigns to enhance brand visibility and engagement- Creating engaging multimedia content, including video storytelling and interactive web tools, to effectively communicate key messages and address the needs.
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Masters of Business Administration (Pharma Tech) , Pharmacy
Purdue University Daniels School of Business
Master of Science - MS, Marketing
ABOUT KRUTIKA PANSARE
Pharmacist turned Product Manager with 4 years of experience driving brand strategy, product lifecycle management, and marketing analytics across the pharmaceutical and healthcare industry. I specialize in transforming market insights, prescriber behavior data, and customer research into actionable strategies that accelerate brand growth and portfolio performance.My experience spans go-to-market planning, indication expansion, competitive intelligence, pricing strategy, demand forecasting, and omnichannel campaign execution. I’ve collaborated cross-functionally with medical, regulatory, sales, and digital teams to build and execute data-driven brand plans that deliver measurable ROI.Fluent in the language of both science and marketing, I combine a clinical foundation in pharmacy with analytical and commercial acumen to make evidence-based business decisions. I’m skilled in data visualization, segmentation analysis, CRM automation, and performance tracking using tools such as Tableau, Power BI, Excel, Qualtrics, SQL, and HubSpot.Currently pursuing my Master of Science in Marketing (STEM) at Purdue University, I’m deepening my expertise in marketing analytics, business intelligence, and strategic brand management. I’m passionate about roles where data meets decision-making — helping pharmaceutical and biotech organizations identify growth opportunities, optimize launches, and strengthen brand equity.
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