Luke Bottke
Growth Marketing Consultant @Contractor
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WORK HISTORY
Growth Marketing Consultant @Contractor
Paid Media account audits and restructures (Meta, Google, TikTok, Programmatic, etc.)- Paid channel mix expansion and planning (Performance and Brand)- Ad creative testing strategy and guidance- Creator/Influencer approach and activation- CRO and full-funnel optimization - Martech tooling cleanup and POVs - Measurement refinement (MTA, Incrementality)- AI navigation and change management
EDUCATION
University of Michigan
BA, Communication and Media
SKILLS
ABOUT LUKE BOTTKE
Results-focused senior marketer with extensive experience developing and efficiently scaling growth programsVertical expertise- Clothing, Apparel, Footwear (Everlane, Nike)- Music & Media (Pandora)- Live Events (StubHub)- Gaming (Ubisoft)- Tech, SaaS, Education (Codecademy)- Furniture & Decor (Kaiyo, Framebridge)- Fitness (Bowflex)- Travel (Qantas Airways)Core competencies- Customer acquisition strategy and execution- Forecasting and budget ownership- Campaign measurement and optimization- Navigating the ever-evolving Adtech/Martech landscapes- Agency management and vendor stewardship- Building teams and talent development
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