Krushna Shivaji Garkhede
Head of Marketing @Western Refrigeration Pvt Ltd
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WORK HISTORY
Head of Marketing @Western Refrigeration Pvt Ltd
Mumbai, IN
Lead the development and execution of strategic marketing plans to strengthen brand positioning and drive business growth in the refrigeration industry.Drive retail partner branding initiatives and enhance share of voice at distributor and dealer outlets to boost channel engagement and sales.Plan and manage high-impact exhibitions, trade shows, and presentations to showcase product innovations, build industry relationships, and generate qualified leads.Oversee targeted multi-channel campaigns across digital, print, OOH, and industry platforms to maximize market penetration among B2B audiences.Develop clear product positioning, messaging, and go-to-market strategies tailored for diverse B2B customer segments.Collaborate closely with sales, product management, and supply chain teams to align marketing programs with business objectives and customer needs.Monitor industry trends, competitor activities, and customer insights to identify new market opportunities and optimize marketing ROI.Implement marketing automation for lead generation to support the sales pipeline and nurture long-term client relationships.Lead and mentor the marketing team, fostering a culture of innovation, accountability, and high performance in a B2B environment.
EDUCATION
Tilak Maharashtra Vidyapeeth, Pune
Master of Business Administration (MBA), Marketing
Institute of Business studies and research
PGDM, Retail Marketing
Vasantrao Naik Marathwada Agricultural University
Bachelor of Science (Honours) in Agriculture, Agriculture, Agriculture Operations, and Related Sciences
ABOUT KRUSHNA SHIVAJI GARKHEDE
With 18 years of diverse and enriching experience in marketing, I have had the privilege…
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