Krunal Parikh
Gm - Marketing @Haldiram Products Private Limited
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WORK HISTORY
Gm - Marketing @Haldiram Products Private Limited
Mumbai, IN
Directed comprehensive marketing strategies for Haldiram\'s Restaurants and retail, enhancing brand management and performance. • Championed national brand IPs and developed a quarterly marketing calendar to boost footfall. • Collaborated with cross-functional teams to drive profitable growth and improve overall performance. • Led a team of 18 professionals, establishing structured marketing processes and performance-driven KPIs.
EDUCATION
Mumbai Educational Trust, MET League of Colleges
Master of Business Administration - MBA, Marketing
University of Mumbai
Bachelor of Commerce (B.Com.), Commerce
SKILLS
ABOUT KRUNAL PARIKH
With over 16 years of experience, I currently work as the GM - Marketing at Haldiram\'s, where I lead a team of 18 professionals to create and execute comprehensive marketing strategies for the Restaurants and retail segment. My role focuses on enhancing brand management, developing structured processes, and establishing performance-driven KPIs to drive profitable growth and improve overall performance. My expertise in national, regional, and city marketing enables me to develop innovative campaigns, manage national brand IPs, and create quarterly marketing calendars to boost footfall and elevate brand visibility. Collaborating with cross-functional teams, I am committed to advancing strategic initiatives that strengthen market presence and deliver impactful results.
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