Kritika Dixit

WORK HISTORY

EDUCATION

ABOUT KRITIKA DIXIT

I’m a marketing and brand strategist with 1+ years of experience blending creativity and data to build campaigns that connect, convert, and leave a lasting impression. With a foundation in marketing analytics and a flair for storytelling, I’ve led and supported full-funnel campaigns across social, paid, and organic channels, driving real results. Whether it’s crafting a social media campaign that grows engagement by 40%, optimising SEO content for better visibility, or translating campaign performance into strategic pivots, I thrive at the intersection of insight and imagination. Before pivoting to marketing, I spent over two years as a Visualisation Analyst, designing dashboards for UK-based clients. That experience taught me how to find clarity in complexity and turn raw data into direction. Today, I apply that same analytical lens to brand strategy, identifying what audiences truly respond to and why. I’m especially drawn to industries where branding is immersive and emotionally driven, such as fashion, music, hospitality, and cultural experiences. I bring a strong technical skillset (GA4, Meta Suite, Power BI, Canva, Adobe CC) and an even stronger belief that marketing should be both strategic and human. Currently completing my MSc in Marketing Management, I’m eager to join teams where I can help brands tell their stories with clarity, creativity, and measurable impact.