Kristy Fontelera-Morris

WORK HISTORY

EDUCATION

ABOUT KRISTY FONTELERA-MORRIS

Creative. Strategic. Slightly obsessed with storytelling that actually moves people. I’m Kristy Morris—a brand builder, fractional CMO, event curator and contributing author with a flair for creative direction and a serious soft spot for mission-driven work. My 13+ years of experience as a creative-first marketing leader spans across hospitality, fashion, CPG, nonprofit and lifestyle industries. As Chief Creative Officer at Elsey Enterprises and fractional CMO for social impact brands like Sneakers4Good, I lead global campaigns, design brand experiences, create impactful website funnels and develop marketing that doesn’t just convert—it connects.From running large-scale sustainability initiatives to building click-worthy campaigns, I’ve worked across sectors to help brands show up with purpose, personality, and measurable impact.I’ve curated impressive event activations, hosted webinars, launched successful brands, and contributed regularly to NonProfit PRO as the voice behind “Marketing IRL,” a no-fluff column for changemakers who want to market smarter.Before that? I helped not only merchandise million-dollar stores, but helped run Urban Outfitter\'s digital presence @UOMIAMI and @UOFLORIDA social accounts, built digital communities, and had a thriving side hustle in the events/food and beverage world.(Pro tip: never trust a marketer who’s never worked a double shift.)Specialties include: Brand Strategy & Campaign Development Trend Forecasting & Event Marketing Content Marketing, Social Media & PR Website + UX Direction Nonprofit & Cause-Based Marketing SEO, SEM & Paid MediaWhat sets me apart: I blend agency-level strategy with in-the-trenches execution-brining a storyteller\'s intuition, a CMO\'s mindset, and the hands-on ability to capture, craft, and convert moments into movements. When I’m not leading creative teams or hosting dinner parties, I’m probably cuddling up with my pups and a good book, hopping on a flight, or blasting Fleetwood Mac while planning my next passion project.