Kristy Farnoly
Marketing Strategy @Diabetessisters
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WORK HISTORY
Marketing Strategy @Diabetessisters
I play critical role in advancing the organization\'s mission to empower women with diabetes, fostering a supportive community where they can share experiences and insights into their wellness journeys. My position at the forefront of content strategy enables me to influence and inspire our audience, driving meaningful engagement and support within the diabetes community.• Conduct comprehensive market and industry trend analyses to identify emerging business opportunities, providing strategic guidance to the organization.• Assess and cultivate strategic partnerships, ensuring alignment with DiabetesSisters\' objectives and enhancing our community impact.• Manage relationships with consultants and vendors, overseeing strategic projects to ensure successful collaboration and execution.• Develop and execute an integrated brand and communications strategy, significantly increasing media impressions and establishing a consistent brand voice across all platforms.• Lead the creation and management of diverse content, including press releases, blog articles, website content, newsletters, and social media posts, ensuring they are informative, engaging, and supportive for our community.• Direct content distribution through various channels, effectively updating and maintaining the organization\'s digital presence and exploring new content delivery methods.• Implement strategies to amplify the voices of DiabetesSisters members, significantly growing and retaining the organization\'s member base and fostering a stronger community connection.
EDUCATION
Dublin City University
Journalism, Advertising
West Virginia University
Bachelor of Science - BS, Advertising, Minor in Business Administration
ABOUT KRISTY FARNOLY
Seasoned marketing leader with a proven track record of delivering tangible outcomes. Expertise in leveraging advanced techniques in Growth Marketing, Digital Strategy, Content Marketing, Social Media Marketing, and Marketing Automation to foster business growth and enhance digital presence. Demonstrates a dynamic blend of strategic thinking and innovative problem-solving skills to drive results and maximize ROI.
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