Kristopher Sarabadu
Ppc Specialist @Klipboard
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WORK HISTORY
Ppc Specialist @Klipboard
Bromsgrove, GB
I am the PPC Specialist for Klipboard, a leading SaaS provider of ERP, WMS, Field Service Management and TMS solutions tailored to the manufacturing and distribution sectors. I manage paid search strategy and execution on an international scale, ensuring consistent performance and growth across multiple regions.I have full ownership of Google Ads and Microsoft Ads accounts for the UK and US markets, and I provide specialist guidance and hands-on support for campaigns in South Africa, Benelux and ANZ. This involves close collaboration with regional marketing teams and external agencies to deliver cohesive global strategies. I plan, create and deploy campaigns that drive lead generation and brand visibility across diverse markets. I oversee conversion tracking, goal management and Google Tag updates to ensure accurate performance measurement across all territories. I deliver comprehensive reporting and insights to inform strategic decisions and maximise ROI globally.My role combines technical expertise with strategic oversight, ensuring Klipboard’s paid search efforts are aligned with international growth objectives.
EDUCATION
Birmingham Newman University
Bachelor of Arts - BA, English Language and Literature/Letters
ABOUT KRISTOPHER SARABADU
Leveraging 10+ years of leadership experience in schools, I transitioned from the classroom to become a data-driven Paid Search & SEO specialist. I honed my skills managing PPC campaigns for small businesses, maximizing efficiency and budgets. Now, I lead and develop strategies for multi-million pound paid search and social accounts.Currently, I\'m part of a team optimizing user experience and driving brand growth & visibility and most importantly bringing sales and leads. I thrive by combining my passion for data-driven decision making with creative problem solving, making paid search a perfect marriage of both.
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