Kristin Beatty
Sr Manager, Consumer Marketing @Cox Automotive Inc.
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WORK HISTORY
Sr Manager, Consumer Marketing @Cox Automotive Inc.
Atlanta, GA, US
Lead brand and creative strategy for Autotrader and Kelley Blue Book, turning insights into growth and campaigns into cultural moments. Spearheaded a social reboot that lifted engagement +35% and brand sentiment +20%. Partnered across media, creative, and analytics to drive double-digit site traffic growth. Championed brand governance with internal stakeholders, agencies, OEMs and dealers, ensuring a seamless consumer experience.
EDUCATION
Gonzaga University
MA, Communications and Leadership
James Madison University
BBA, Marketing
SKILLS
ABOUT KRISTIN BEATTY
I build brands people actually care about. For 20+ years, I’ve helped shaped everything from global icons like Disney and Coca-Cola, to everyday favorites like Chick-fil-A, Cartoon Network, and Kelley Blue Book — spanning industries from entertainment to quick service to automotive and CPG. Always with one goal: turning ideas into impact.I thrive at the intersection of creativity, consumer insights, and cultural relevance, leading campaigns that don’t just deliver metrics — they create moments. My career highlights include transforming social channels into engines of engagement and sentiment, reimagining consumer experiences into sources of brand love and loyalty, and driving award-winning campaigns that boosted both ratings and merchandise sales.Whether working with powerhouse brands, scaling entrepreneurial ventures, or guiding teams through times of change, I bring strategic rigor, creative storytelling, and just enough wit to make the process as enjoyable as the results. Because marketing isn’t about products — it’s about people. And if we can have a little fun while making the numbers move? Even better.
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