Andrea Smith
Marketing Traffic Manager @Cox Automotive Inc.
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WORK HISTORY
Marketing Traffic Manager @Cox Automotive Inc.
Atlanta, GA, US
Act as a liaison between Brand and Product Marketing teams and their agencies to streamline creative transfers, while creating, launching, and optimizing multi-channel lifecycle campaigns across email, SMS, and app notifications. Organize and update over 200+ assets reducing retrieval time and improving efficiency by 30%. Successfully managed multiple B2B projects concurrently, delivering them on time and under budget, resulting in a savings for the department. Synchronize with Marketing Managers on analytics, approvals, and vendor pricing while ensuring assets are optimized, organized, and accessible. Collaborate with the Marketing team to establish project scope, align on deliverables, and maintain focus on campaign objectives.
EDUCATION
Nova Southeastern University
🎓 Master of Science Degree in Human Resources Management
University of Connecticut
🎓 Bachelor of Arts Degree in English
ABOUT ANDREA SMITH
As a Marketing Traffic Manager, I bring a unique blend of strategic insight, operational excellence, andcollaborative leadership to every campaign I manage. With [X] years of experience in optimizing marketingworkflows and driving traffic, I specialize in ensuring seamless coordination between teams, vendors, andstakeholders to deliver exceptional marketing outcomes. My expertise lies in analyzing data to improve leadgeneration, enhance conversion rates, and streamline processes to make marketing efforts more efficient andimpactful.I thrive in fast-paced environments, where I can manage complex projects, mitigate challenges, and driveperformance. My ability to juggle multiple tasks while maintaining a focus on results has led to success inmanaging end-to-end digital campaigns that fuel business growth.Key Achievements: Increased website traffic by 30% through targeted SEO and paid advertising campaigns. Reduced cost per lead by 20 % by optimizing campaign structures and budget allocation. Managed the successful delivery of 75+ campaigns, leading to a 30% improvement in conversion rates.I am passionate about leveraging data-driven insights to optimize marketing operations and drive tangible results.Let’s connect and explore how we can achieve success together!
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