Kristin Miller
Communication Manager @Frostburg State University
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WORK HISTORY
Communication Manager @Frostburg State University
I lead digital strategy and storytelling that helps prospective students and parents connect with Frostburg.__Designed and implemented an integrated communication strategy for student/family recruitment, shaping messaging across email, web, and print - contributing to two years of increased enrollment.Built and optimized content across web, email, print, and SMS to reduce summer melt and increase event attendance.Developed onboarding communications that improved clarity and accessibility for new students, aligning messaging with updated brand guidelines.Directed Salesforce/TargetX implementation, improving content personalization and campaign tracking.Mentored admissions team in responsive communication best practices, creating shared resources and scalable templates.
EDUCATION
Ball State University
Master of Arts, Public Relations
University of Saint Francis
Bachelor of Arts, Communication
SKILLS
ABOUT KRISTIN MILLER
I work to personalize the communication process by using stories to connect people with…
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