Kristin L Schrader

Director of Marketing and Communications @Coffee Quality Institute

US

Working internationally to improve the quality of coffee and the lives of people who produce it. Responsible for communicating Coffee Quality Institute’s mission that is delivered through global education. My work focuses on raising awareness and engaging local, state, and national governments, as well as other actors in the international development space. I oversee communications and strategy across platforms including website, trade shows and events, business to business, positioning, corporate responsibility, government relations, annual reports, fundraising, and work with other international NGOs to leverage communications. Key accomplishments • Updated logo, trade show displays and marketing materials to refresh image. • Managed international trade show appearances and adjacent events to increase success in organizational goals. • Worked collaboratively to develop a \"global fund\" to make it easier for people to donate. • Started internal newsletters for staff and board members to unite vision and increase impact. • Added Google Analytics and secured Google Ad grant. • Delivered a really wonderful \"virtual tasting\" during COVID that included a live event, coffees and water delivered, and a comprehensive booklet. • Revamped annual luncheon to add engagement and education to what had been a staid format that wasn\'t achieving objectives.

Eastern Michigan University

B.S., Anthropology

Specs Howard School of Broadcasting

Diploma, Radio and Television Broadcasting

Pioneer High School

Diploma