Kristin Sailors

Director of Marketing and Public Relations @Dalton Carpet One Floor & Home

Athens, GA, US

Designing all print ads, billboards, web banners, in-store signage and direct mailers-Analyzing web-based data to determine areas of opportunity and improvement-Managing all social media outlets: Facebook, Instagram, LinkedIn, Houzz, Pinterest, etc-Creating, editing and updating webpage content for the company website-Conducting email marketing campaigns and maintaining contact database-Working with local communities and organizations to maintain top of mind awareness-Creating scripts for television & radio advertisements and determining which stations would have the most engagement with our target audience within our markets-Planning, strategizing and adhering to budgets for advertising, public relations and marketing initiatives-Managing partner agencies and staff to ensure marketing goals are met and exceededProjects-Lead manager on the creative development, project management, and execution of Dalton Carpet One\'s new website, which launched in October of 2020. Responsible for creating and providing all creative assets and written content. Ensured the tone of the website aligned with company goals and strategies. Developed solutions to current challenges the company faced and forecasted future opportunities to work with clients effectively.