Kristine Lazaras

Marketing Account Manager @Mainstream International

Edison, NJ, US

I was recruited to expand my knowledge of sales and account management at Mainstream International. My role involves using my product development expertise to tailor products to specific customer trends and needs. I coordinate with internal stakeholders overseas and our in-house design team to ensure timely and high-quality sample specifications. I also lead efforts to improve revenue opportunities through strategic sales forecasting and price negotiations, aligning business goals with customer satisfaction and protecting profit margins. I oversee competitive shopping expeditions to validate product placement and visibility, and I directly manage nine high-visibility accounts, including Dollar General, Target, Popshelf, and Macy\'s.* I streamlined product development cycles, enhancing client satisfaction through customized solution development.* I gathered and analyzed customer feedback, improving sales processes and implementing new buyer meeting sales presentations.* I opened dialogues with Follette, cultivating relationships with key decision-makers to forge a potential high-volume client partnership.* I enhanced the pre-production and production sample review process.