Kristine Aulachong
Marketing and Public Relations Manager @Honeyplaybox
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WORK HISTORY
Marketing and Public Relations Manager @Honeyplaybox
Brea, CA, US
Press Release Management- Draft and distribute 4-5 press releases monthly to relevant media outlets and managed media relationships.Monitored press coverage and reported on the effectiveness of press releases and media campaigns.SEO and Content Optimization- Ensure all content are optimized for search engines and follow SEO best practices- Continuously update and improve existing content based on performance data and SEO trends.Content Creation- Write and edit press releases, ensuring accurate and timely dissemination of company news- Assist with content needs of Affiliate Networks and communications- Develop compelling social media content for platforms such as Instagram, Facebook, Twitter (X), and Reddit- Create blog posts, newsletters, and other written content that aligned with the brand’s voice and goals.Social Media Content Management- Coordinate with team members to manage social media engagements and comments- Assist with social media community topics and thread management- Produce 7 social posts per week.Content Strategy- Develop and implement a comprehensive content pool that supported marketing and business objectives- Collaborate with the marketing team to ensure cohesive and integrated content campaigns.
EDUCATION
City College of San Francisco
Economics
California State University, Fullerton
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
ABOUT KRISTINE AULACHONG
As a Social Media Marketing Manager at VoCê Haircare, a vegan haircare brand, I develop and implement integrated marketing strategies to promote the brand across multiple channels, including social media, email campaigns, and events. I create compelling content that aligns with the brand\'s values and resonates with the target audience, while also monitoring engagement and analytics to optimize performance. I also design all branding materials, using Adobe Creative Suite to ensure cohesive and visually appealing brand representation across various touchpoints.I have a Bachelor of Business Administration from California State University, Fullerton, where I studied Business, Management, Marketing, and Related Support Services. I also have multiple certifications in Mobile Marketing Strategy, Social Media Marketing: Managing Online Communities, and Content Marketing: Newsletters. I have over five years of professional experience in the service and hospitality industry, where I gained extensive management, marketing, and Microsoft skills. I also founded my own luxury picnic business in Orange County, California, where I work on building my clients and creating engaging posts and ads to increase sales. I am passionate about creating innovative and impactful marketing solutions that enhance brand visibility, engagement, and conversions.
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