Kristina Proffitt

WORK HISTORY

EDUCATION

ABOUT KRISTINA PROFFITT

Do you want to share your brand’s story in a way that your audience connects with? Share your industry knowledge in a way that helps your business stand out? I’m the author of 21 books. I have an MA in Creative Writing. And I\'m a poet. In my 12 years as a marketer, I’ve worked with businesses all over the world to publish content that their audience wants to read – and that converts them into customers. I specialise in working with HR tech, B2B SaaS, and healthcare businesses. For clients, I’ve created brand voice guides, interviewed experts, and carved new niches to solve problems people didn’t think could be solved. When I write, I focus on readability and accessibility. Inclusion is important to me, and that starts with the words a business publishes. That’s part of why, as much as I love an emoji, I don’t use them as bullet points: these sound really clumsy to anyone using a screen reader, because the screen reader will describe the emoji before getting to the actual bullet point. Sometimes simple is better and not the enemy. Making content readable helps you attract the right people and deters the people who are the wrong fit, saving you time and money. When your content makes people work too hard, they associate you with making their lives harder, too. And isn’t the point of any B2B business to make customers’ lives easier and better? Key achievements- Attracting and converting household names into customers - Devising a blog strategy that attracted monthly readers via SEO, social media, and email marketing - Increasing an LGO’s Facebook page audience by 800%- Reaching #1 for several book categories on Apple and Amazon and top 10 overall - Carving a new niche in the HR tech industry, introducing HR pros to interview scheduling and saving recruiters hours every week (without AI) Services- Content marketing strategy - SEO strategy - Blog post writing - White paper and report writing - Copy editing (UK English or AP Style)- Content updating and optimising - Video script writing Clients include Workrowd, Grizzle, Tribal Impact, and HRMorning. I\'ve been featured in the BBC, The Telegraph, Nottingham Post, The Huffington Post, and MailerLite\'s blog. If you’d like to chat about optimising your content marketing, hit the connect button or visit my website