Kristina Zepeda Butler
Marketing Manager, National Accounts @WM
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WORK HISTORY
Marketing Manager, National Accounts @WM
EDUCATION
The University of Texas at Austin
Bachelor of Business Administration (B.B.A.), Business Management, Consulting & Change Management; Minor in Marketing
ABOUT KRISTINA ZEPEDA BUTLER
WHO I AM: Strategic and results-driven Marketing Leader with a proven track record of building brands, scaling go-to-market initiatives and driving measurable growth across diverse industries. I bring deep expertise in developing integrated, multi-channel campaigns that resonate with key stakeholders, foster loyalty, and deliver bottom-line impact. From shaping brand strategy to leading high-performance teams, I excel at connecting the dots between vision, execution, and value creation.With a love for brand storytelling and a strategic, analytical mindset, I bring bold ideas to life with purpose and precision. I’ve led initiatives that repositioned legacy brands, launched digital platforms, and accelerated growth in both B2B and B2C spaces, consistently aligning marketing investments to business objectives. PERSONAL CREDO: Lead with humility, be a team player, and push yourself beyond your comfort zone. WHAT I BRING TO THE TABLE: Executive Leadership & Team Development Brand Positioning & Messaging Strategy End-to-End Campaign Planning & Execution Digital & Content Marketing Innovation Go-to-Market Strategy & Cross-Functional Alignment Multi-Stakeholder Communications (Internal, External, Executive) Budget Ownership & Performance Optimization Agency, Vendor & Partner Management Change Management & Scalable Marketing Infrastructure
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