Kristina Shier
Global Retail Brand Experience, In-store Marketing Manager @lululemon
Signup · Get unlimited contacts
WORK HISTORY
Global Retail Brand Experience, In-store Marketing Manager @lululemon
Own strategy and direction for all major 365 + seasonal product/brand priorities and strategicimperatives across the global portfolio• Develop and deliver the 365 + seasonal brand storytelling journey including a global storytellingkit of parts• Create and deliver global directives and toolkits to enable regional execution and ensure globalconsistency• Partner closely with brand creative, brand marketing, merchandising, store innovations, and otherkey stakeholders to manage 365 + seasonal calendar• Manage external vendor relationships and spearhead senior leader showbacks in Retail Studiofor global expression
EDUCATION
British Columbia Institute of Technology
Marketing Management
SKILLS
ABOUT KRISTINA SHIER
Strategic marketing leader with over 12 years of experience of developing and implementing integrated campaigns, with an efficient and effective approach. A leader by example and collaboration. A team player, utilizing best practices and talent to creatively succeed together. Experience in marketing retail, automotive, events, branding, and tourism; both agency and client side; global brands and local. Expertise in:Brand Strategy | Strategic Planning | Media Planning & Buying - Online & Offline | Project Management Cross-Functional Team Leadership | Market Research | Data Evaluation | Competitive AnalysisBudget Management | Strong Communication & Problem-Solving
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.