Kristina Panarina
Marketing Communications Associate @App-Techs
Signup · Get unlimited contacts
WORK HISTORY
Marketing Communications Associate @App-Techs
Lancaster, PA, US
Developing and executing digital strategy across Google/Meta Ads, SEO, email, and social- Improved website UX and SEO structure, increasing high-quality traffic and reducing bounce rate- Built analytics dashboards connecting marketing performance with sales data and supporting planning decisions- Analyzed sales and revenue trends to support marketing planning and channel recommendations- Created in-house content (copy, design, video) and visual brand guidelines, and improved UI/UX consistency on the website- Use CRM insights to refine targeting and improve channel performance.
EDUCATION
Moscow State University of Transport (MIIT)
Master of Science - MS, Marketing
ABOUT KRISTINA PANARINA
Digital Marketing Manager with 6+ years of experience driving customer acquisition, conversion, and revenue through paid media, SEO, CRM, and product-led growth. Proven track record of improving funnel performance, increasing active users, and translating customer insights into UX and campaign improvements. Hands-on with Google Ads, Meta Ads, GA4, and CRM-based reporting, with experience working cross-functionally across product, sales, and engineering teams to deliver measurable business results. Duringtransitional periods, I also handled small freelance projects involving campaign planning, reporting, and competitors’ overview.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.