Kristin Ferraraccio
Senior Director, Shopper & Category Insights @Red Bull
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WORK HISTORY
Senior Director, Shopper & Category Insights @Red Bull
Santa Monica, CA, US
EDUCATION
UCLA Extension
Certification, Data Science
University of Washington
Bachelor of Business Administration (BBA), Finance & Marketing
SKILLS
ABOUT KRISTIN FERRARACCIO
I have experience leading sales, marketing, insights, and category management teams. I love working with data and analytics to identify actionable insights that help drive sales of consumer goods. I have worked with retailers in the food, drug, mass, c-store, natural, specialty, and online channels as well as customers in the food service channel. My experience spans across North America, Europe, Asia, and Australia. I enjoy developing strategy but also rolling up my sleeves to get things done.
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