Kristin Cote
Head of Marketing @Saturn Business Systems
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WORK HISTORY
Head of Marketing @Saturn Business Systems
New York, NY, US
Responsible for management and execution of corporate marketing strategySales enablement Onboard and maintain CRM and Marketing automation toolsLead generation / Lead nurturingWebsite management and analyticsBrand recognition
EDUCATION
Fitchburg State University
Business
ABOUT KRISTIN COTE
Lead all Go-To-Market strategy Lead all agency and productivity tool contract negotiations Build Joint Business Plans with ISV and OEM Partners Collaborate with sales to improve follow up and win rates Out-of-box & creative thinker Creation of targeted message campaigns specific to industry verticals such as Healthcare, Public Sector, Finance Website rebrand and relaunch Builder of efficiencies within departments to improve productivity Key member of Executive Team strategy meetings Lead all team training on productivity tools & website Creation of campaigns with focus on pipeline growth and profitability Cultivate alliances with ISV, OEM and Distribution partners Facilitation of partner authorizations to maintain or increase discount levels Management and rollout of all events in-person and virtual
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