Kristien del Ferraro
Chief Marketing Officer @American Bike Ride
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WORK HISTORY
Chief Marketing Officer @American Bike Ride
Lead strategy, branding, creative development, planning, budgeting, forecasting, implementation, and measurement of all omnichannel marketing strategies to increase awareness, ridership acquisition and retention, and advocacy for our rapidly growing series of annual bike ride events in iconic cities across the U.S.
EDUCATION
Syracuse University
Bachelor of Fine Arts - BFA, Advertising Design
SKILLS
ABOUT KRISTIEN DEL FERRARO
Kristien is a passionate marketing leader and entrepreneur with over 20 years of experience architecting innovative brand strategies that drive measurable growth. Driven by insatiable curiosity and a \"sky’s-the-limit\" creative philosophy, she balances bold thinking with a rigorous, results-centric analytical approach. Kristien specializes in deploying cohesive brand experiences that resonate across the entire customer journey, turning high-level concepts into tangible market impact.With a career rooted in leading full-service marketing agencies, Kristien’s expertise spans a diverse array of industries. As Head of Strategy, she has made significant contributions to a blue-chip portfolio of global brands. As a hands-on leader, Kristien navigates the complexities of the modern marketing landscape with ease. She is adept at executing integrated, results-driven strategies across every touchpoint—from traditional media and digital platforms to social media, strategic partnerships, and immersive experiential initiatives.From there, Kristien successfully pivoted into the startup ecosystem by founding Boostceuticals. There, she developed and patented the first-ever line of wellness-boosting botanical cosmetics, a breakthrough innovation that was acquired by Clorox/Burt’s Bees. Simultaneously, as Chief Strategy Officer at BioThred, she spearheaded the development of groundbreaking wearable med-tech devices for athletic recovery. Her strategic vision and deep understanding of consumer behavior secured significant investor funding and garnered attention from the world’s leading athletic apparel companies.Today, Kristien continues to redefine industry standards as Chief Marketing Officer at American Bike Ride, LLC. Since joining, she has built out the brand’s positioning and creative identity, identifying and capturing key target audiences. Her leadership has yielded transformative results, including increasing ridership, revenue, and ROAS while reducing CAC, and consistently elevating KPIs across all marketing channels from digital to experiential.Specialties: StrategyPlanning (Product, Brand, Communications, Channel) Brand Building Product Innovation & Development (Invention, IP, Manufacturing, Supply Chain, etc.) Creative Ideation & Direction Presentation Writing & Delivery Research and Insight Discovery and Analysis Cross-Channel Marketing (Digital, Social, Experiential, etc.)C-suite & Founder Business Relationships (Investor, Clients, Partnerships, etc.) New Business / Sales / Company Growth
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