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Kristie G.
Director of Analytics,commerce @UM Worldwide
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WORK HISTORY
Director of Analytics,commerce @UM Worldwide
Los Angeles, CA, US
Direct analytics delivery for General Mills enterprise accounts with Walmart, Target, Amazon, Kroger and Instacart-Lead the development of holistic reporting across Commerce and National campaigns, leveraging automated dashboards, Power BI, and advanced data visualization tools-Manage and mentor a high-performing team of analytics professionals, driving results and fostering professional growth-Deliver actionable insights to senior leadership, utilizing expertise in data platforms such as Tableau, SQL, Datorama, and Salesforce DMP-Partner with cross-functional teams to optimize audience analytics, ad tech solutions, and measurement strategies, with a focus on driving client success in the Commerce media and CPG sectors.
EDUCATION
UCLA
Doctor of Philosophy - PhD
Scripps College
Bachelor of Arts (B.A.), Politics and International Relations; Latin American Studies
Harvard Law School
Labor and Industrial Relations
UCLA
Master of Arts - MA
ABOUT KRISTIE G.
Hi! I’m Kristie, an LA-based director that specializes in leading global commerce data…
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