Kristian Orvis
Social Media Manager @Finity Digital Marketing
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WORK HISTORY
Social Media Manager @Finity Digital Marketing
The digital marketing space is an ideal arena for merging my early background as a tech geek, my creative side, and my fascination with using customer insights to build better marketing solutions. My background has enabled me to bridge the business / technology gap and improve collaboration between IT and manage online marketing.What I do? Manage Social Media marketing campaigns and day-to-day activities including: Curate relevant content to reach the company’s ideal customers. Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Conduct online advocacy and open stream for cross-promotions. Develop and expand community and/or blogger outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). Design, create and manage promotions and Social ad campaigns. Compile report for management showing results (ROI)Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
EDUCATION
University of Maryland
Bachelor's degree
SKILLS
ABOUT KRISTIAN ORVIS
I LOVE MARKETING - I enjoy working with people and exploring new as well as old…
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