Kristen Hickman
Cruise & Travel Director @Holland America Line
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WORK HISTORY
Cruise & Travel Director @Holland America Line
Seattle, WA, US
Creating a dynamic guest experience on board Holland America award-winning cruise line through stage presentations, marketing communications, and promotional events.Holland America offers 500 cruises to more than 470 ports in 98 countries, territories or dependencies around the world. Also known as \'floating art galleries\', collections are curated worldwide for the 11-ship fleet. The newest build, Rotterdam, features 2,645 artworks valued at USD$4.1 million.Daily Focus:•Cultivate brand reputation, enhance guest experience, and increase revenues through appearances, stage shows and announcements as the face and voice of the ship 7 days a week•Host educational multi-media events, presenting adult audiences with natural history, art and cultural traditions associated with distinctive cruise destinations•Collaborate daily with shipboard departments to achieve target net promoter scores for each cruise•Work with shipboard revenue partners to coordinate marketing and communications, event production and program planning efforts (art gallery, photography, retail, jewelry, casino, F&B)•Serve on cross-departmental teams to collaboratively plan multigenerational public programs and contribute to other initiativesAchievements:•Guests survey scores ranked me the highest among all Cruise & Travel Directors after only 9 months on the job for authenticity, vocal clarity, informative presentations, and audience engagement
EDUCATION
University of Kent
Cultural Anthropology
The University of Texas at Austin
MA, Journalism
University of Missouri-Columbia
BA, Broadcast Journalism
SKILLS
ABOUT KRISTEN HICKMAN
I develop content strategy for corporate and non-profit charitable organizations to engage target audiences, expand reach, increase revenue, and strengthen reputation.A love for cultural history, nature and learning have been the motivating forces behind 20 years of travel across five continents, 70 countries, and more than 100 World Heritage Sites. I celebrate, preserve, and protect the art, architecture, and natural history that make iconic destinations unique. Core Competencies:Developing communications strategy & content to drive engagement, revenue, and loyaltyEmbracing innovation, a growth mindset, and collaboration to implement multi-year strategic plansOptimizing cross-departmental coordination for synergized communication, marketing, and eventsCreating audience appropriate written materials - Executive Bios, Press Releases, Blogs, ArticlesBuilding and delivering presentations - graphics, maps, photo curation and talking pointsManaging a portfolio of programs to engage adult audiences in nature, history, culture and trendsMonitoring progress against program timelines and implementing contingency plans, if necessaryPromoting inclusivity and community engagement through learning opportunities and social eventsGrowing audience, increasing revenue, and building and strengthening reputation and identity Collaborating with internal colleagues, artists, performers, volunteers, and community partners Assessing impact of adult programs against strategic objectives for reach, revenue, and reputationPlanning / presenting educational tours in an art museum setting for adultsServing in a leadership role on the public programs teamMindset for Success- Formulate objectives and prioritize work- Act as a catalyst for positive organizational change- Capitalize on opportunities and only take calculated risks- Build relational capital and influence others to achieve desired outcomesComputer Proficiencies:Microsoft Teams, Office, PowerPoint, Outlook plus quick study and adopter of customized softwareInternational experience includes Asia, Africa, Europe, North America and the Middle East. Available for relocation worldwide or consulting services via MS Teams, Zoom or WhatsApp.Contact me via K••••••••@gmail.com or 20••••••60 to talk about how we can work together to create unique content that solidifies your corporate identity, attracts new customers, and builds brand loyalty.
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