Kristen Herhold
Director of Public Relations @Clever Real Estate
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WORK HISTORY
Director of Public Relations @Clever Real Estate
Recruit, onboard, and manage a team of data writers, outreach specialists, and data analysts who produce and promote original research in the areas of real estate, personal finance, jobs/careers, and city rankings. My team has secured media coverage on NPR, CNBC, The Herd with Colin Cowherd, The New York Times, and more.Plan and build sustainable SEO and growth strategies to secure more link placements and media coverage and improve search rankings.Create and manage quarterly and yearly content calendars.Edit all team content for accuracy, grammar, SEO, and AP style.Serve as member of the Diversity, Equity, and Inclusion (DEI) Recruitment Team.
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism (BJ), Magazine Publishing and Management
SKILLS
ABOUT KRISTEN HERHOLD
I’m a former journalist turned public relations professional with a passion for editing, grammar, and news. In the PR world, I have helped earn media coverage from NPR, The New York Times, BBC, Sports Illustrated, CNBC, Bloomberg, Vice, and more.As a reporter, articles I published include a story on stevia featured on the front page of The Independent newspaper in London, a BuzzFeed listicle on subscription boxes that went viral with 2.4 million views, and a feature on a college student who woke up with no movement in her legs for The Observer in Sarasota, Florida, which won an award from the Florida Press Association.
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