Kristene Turner
Vice President, Integrated Growth Marketing @Opry Entertainment Group
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WORK HISTORY
Vice President, Integrated Growth Marketing @Opry Entertainment Group
Nashville, TN, US
EDUCATION
University of Southern California
BA, Cinema-Television
USC Marshall School of Business
MBA, Marketing
SKILLS
ABOUT KRISTENE TURNER
Strategic, creative and data-driven BRAND and MARKETING EXECUTIVE with 20+ years of top-tier entertainment, digital, interactive, subscription, SVOD, mobile app, and gaming experience for world-class brands including Disney, Pixar, Star Wars, Marvel, Discovery Channel, Grand Ole Opry, MotorTrend, Hot Rod, Top Gear, and NASCAR. Innovative and consumer-focused leader with an MBA from the University of Southern California and a proven track record of leading and cultivating teams in the development and execution of fully integrated ROI+ launch and sustain marketing strategies for multiple products, brands, and platforms to successfully drive awareness, acquisition, conversion, retention, revenue, and profitability.Areas of Strength & Expertise: • Direct-to-Consumer Marketing• Marketing and Brand Strategy• Customer Lifecycle – Acquisition, Retention, and Monetization• P&L Management and Sales Forecasting• Product Development, Launch and Management• Integrated Marketing Planning – Media, Partnerships, Promotions, Digital, Social, Influencer, Publicity • Games, Apps & Digital Products – Free-to-Play, Subscription, Virtual Worlds, Media and Entertainment, Streaming Video Services (SVOD)• Digital Marketing• Leading Teams and Developing Talent• Relationship Building and Collaboration• Executive Leadership
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