Jennifer Biefel
Vice President, Customer Acquisition & Experience Marketing @Opry Entertainment Group
Signup · Get unlimited contacts
WORK HISTORY
Vice President, Customer Acquisition & Experience Marketing @Opry Entertainment Group
Drive customer lifecycle planning strategy for multi-channel initiatives to attract, acquire, engage and monetize audiences across Brands, including Grand Ole Opry, ACL Live, Ole Red and Ryman Auditorium. • Oversee product development initiatives to expand the overall MarTech platform. • Lead marketing across all owned and paid channels, including organic social, email, SMS, CTV, digital, radio, out of home, etc. • Build a data driven organization based on analytics and reporting.
EDUCATION
University of Wisconsin–Oshkosh
BA, Psychology & French
Northwestern University
MS, Integrated Marketing Communications
Université Rennes 2
French
SKILLS
ABOUT JENNIFER BIEFEL
With over 20 years of experience in digital, loyalty, CRM and ecommerce marketing, I am a…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.