Kristen Jacob

Vice President Marketing and Communications @United Way Golden Horseshoe

Burlington, ON, CA

Responsible for developing and implementing marketing/communications strategy and plans for the United Way Halton & Hamilton and to ensure support for the organization’s achievement of goals and priority objectives. • Develops and leads the implementation of strategies to ensure organizational goals and priorities are effectively supported.• Develops communications programs and processes and adjust strategy and tactics to increase effectiveness and value. • Sits on United Way Halton & Hamilton’s Executive and Leadership teams. • Ensures brand and reputation-building initiatives are designed for strategic benefit and are measurable for effectiveness.• Represents United Way Halton & Hamilton in the media, at events and in community. • Works collaboratively with other departments and United Ways to align communications activities to the broader United Way national vision and goals. • Writes, develops and implements events and fundraising marketing tactics: e-mail campaigns, event related communications, social media and press releases.• Ensures all marketing is integrated within the broader engagement strategy, brand guidelines and organizational messaging. • Directs and implements traditional, social and digital media strategies. • Cultivates and manages online communities on the organization’s behalf. • Identifies and communicates marketing analytics, including online and other marketing trends and best practices to the

University of Toronto School of Continuing Studies

Non-Profit/Public/Organizational Management

University of Toronto

HON BA

Yale School of Management

Certificate , Women in Leadership