Kristen Bickerstaff
Senior Content Marketing Manager @Adswerve, Inc.
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WORK HISTORY
Senior Content Marketing Manager @Adswerve, Inc.
EDUCATION
University of Westminster
English
SMU Cox School of Business
Master of Business Administration (MBA), Marketing, Strategy
Tufts University
Bachelor of Arts (B.A.), English, Communications and Media Studies
Southern Methodist University
Master of Business Administration (MBA), Marketing
SKILLS
ABOUT KRISTEN BICKERSTAFF
Senior content and product marketing leader with 11+ years driving B2B SaaS and healthcare growth through strategic positioning, compelling narratives, and measurable business outcomes.Throughout my career, I\'ve developed go-to-market strategies and created content that moves buyers from awareness to close. My expertise spans product positioning and messaging, sales enablement, demand generation, thought leadership, and competitive intelligence. I excel at translating complex technical concepts into customer-centric narratives that differentiate products and accelerate pipeline.I\'m looking for senior content and product marketing roles with B2B SaaS, technology, or healthcare companies where I can drive content and product strategy, lead high-performing programs, and accelerate growth through data-driven storytelling.Core Expertise: Content Strategy • Demand Generation • Sales Enablement • Partner Marketing • SEO & SEM • AI-Assisted Content • Marketing Automation (HubSpot, Marketo) • Product Marketing • GTM Strategy • B2B SaaS Marketing • Healthcare Marketing
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