Kristel Roffler
Shopper Marketing Manager @Abbott Nutrition Nl
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WORK HISTORY
Shopper Marketing Manager @Abbott Nutrition Nl
Minneapolis, MN, US
Manage shopper marketing for Target, Costco & BJs JBPs (joint business plans) for Abbott Nutrition. Manage and lead SEM (Google & Criteo/RMS) & media for Abbott at Target and Costco. Lead Project management with agency partners on optimizations to increase SOV, and maintain positive ROAS through category and branded search term campaigns. Secure key media placements to help drive conversion through social, app, and.com placements.
EDUCATION
University of St. Thomas
BA, Marketing Management
University of St. Thomas - Opus College of Business
MBA, Marketing
SKILLS
ABOUT KRISTEL ROFFLER
I am a storyteller; I tell the story of brands to retailers, shoppers, and business…
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