Krista Moffett

Senior Brand Marketing Manager @Soapy Joe's Car Wash

San Diego, CA, US

Develop and execute a comprehensive, results-driven annual marketing strategy aligned with Soapy Joe\'s growth objectives, including customer acquisition, retention, revenue generation, and brand awareness.• Lead the evolution of Soapy Joe\'s brand identity and messaging to deepen customer loyalty and establish market differentiation.• Translate business goals into actionable marketing campaigns and initiatives with measurable outcomes, integrating digital, in-store, and field marketing efforts.• Inspire and lead a high-performing marketing team, fostering collaboration, innovation, accountability, and continuous development.• Partner with cross-functional teams, including operations, finance, and leadership, to ensure seamless execution of campaigns and programs that drive revenue growth, customer retention, and profitability.• Develop pricing, promotions, and incentive strategies in partnership with operations and finance to maximize profitability and customer value.• Leverage data analytics, market research, and customer insights to inform marketing strategies, optimize ROI, and uncover growth opportunities.• Build and execute targeted programs to engage diverse customer segments through tailored messaging, strategic promotions, and personalized customer journeys.• Oversee customer-facing technologies (CRM platforms, websites, email marketing, SMS, and mobile apps) to deliver a seamless, best-in-class digital experience and strengthen customer loyalty.• Champion continuous improvement in marketing tools, processes, and technologies to enhance team efficiency and measurable results.• Forge strategic partnerships with local organizations, businesses, and influencers to amplify brand reach, enhance customer experience, and build Soapy Joe\'s reputation as a trusted community partner.• Oversee public relations strategies and external communications to elevate Soapy Joe\'s profile, ensuring alignment with its mission, values, and unique brand voice.

University of San Diego

Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services