Krista Jennings

WORK HISTORY

EDUCATION

SKILLS

ABOUT KRISTA JENNINGS

You’re seeing strong top-of-funnel numbers. But somewhere between initial interest and closed revenue, conversion drops off. Leads slow down. Sales cycles drag. The pipeline looks full, but the close rate doesn’t reflect it. Most companies lose 30–60% of qualified opportunities in the middle of the funnel. Buyer intent is high, but internal systems, messaging, and timing are misaligned. Here’s what that looks like- Sales is chasing leads that are not ready to move - Follow-up is inconsistent or delayed - There is no clear buyer journey guiding the decision process - Handoffs between marketing and sales lack context - Teams are guessing what to say, when to say it, and how to convert This is not a lead generation problem. It is a performance issue sitting inside your process. AI can accelerate delivery, but it cannot fix what you are not aware of. If your funnel lacks clarity, your tech stack only scales the inefficiency. I advise companies on identifying and correcting revenue loss within the sales funnel. My work focuses on- Mid-funnel audits and conversion mapping - Sales and marketing alignment strategies - Revenue system design that supports scalable growth - Messaging frameworks that move buyers forward Clients report- 2× faster close velocity - 30–40% increase in lead-to-client conversions - More predictable revenue across the pipeline - Fewer wasted hours and fewer missed opportunities If your revenue engine is active but unpredictable, it’s time to address what is breaking down between interest and decision. To initiate a strategic engagement, internal workshop, or executive advisory: h••••@kristajennings.com