Kris Boorman
Paid Strategy Lead @Soap Media
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WORK HISTORY
Paid Strategy Lead @Soap Media
Manchester, GB
EDUCATION
Canterbury Christ Church University
Bachelor's degree, Film, Radio and Television
SKILLS
ABOUT KRIS BOORMAN
Google Ads Qualified:• Fundamentals• Search• Display Advertising• Video• Mobile• Shopping• Digital Sales2x UK Search Award 2023 Nominee• I win 80% of my pitch calls due to my ability to create effective audit/proposal decks, and down-to-earth clarity during these calls. I get great feedback from the sales team members and I enjoy working with them.• 2 UK Search Award 2023 nominations with great feedback• Responsible for strategy and channel management, reporting and F2F meetings• Only 1 client nearly-lost due to performance in near 2 years, but client was saved following escalating to wider team• As part of a team I drove YoY revenue & profit increases for a £1m+ monthly spend B2C ecom client, 2 years in a row• Grew an unprofitable (-£17k annually) B2B lead gen account into a £390k profit, upselling into new retainers after the client bought more businesses• Only 1 client lost due to performance in near 2 years• Grew an ecom client by £40k revenue and 3.4 ROAS vs 2.6 YoY• Co-planed & co-hosted a Grad-hiring Assessment Day leading to final stage interview & hire of a PPC Assistant for me to manage & develop• Assisted in wide team management, planned & lead monthly team education sessions, as well as leading wider team sessions (eg Sales PPC Training)• Consistently receive stellar feedback from team heads & achieved most of my SMART goals this year
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