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W. Rob Krassowski
Vice President of Products @Siteimprove
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WORK HISTORY
Vice President of Products @Siteimprove
Copenhagen Municipality, DK
At Siteimprove, the empowerment we bring to every person is delivered through your company\'s Marketing department. Content matters. It fuels every channel, every experience, every possible marketing program one could ever run. Siteimprove understands the performance of a marketing team\'s content better than anyone. We know what works and why, and this helps marketing teams focus on delivering the most accessible, inclusive, relevant, discoverable, and usable content every time, all the time. Siteimprove - transforming content into revenue since 2003.
EDUCATION
Bastyr University
DAOM, Acupuncture and Oriental Medicine
University of Washington
Bachelor of Arts (BA)
Bastyr University
MSAOM, Acupuncture and Oriental Medicine
SKILLS
ABOUT W. ROB KRASSOWSKI
I have 10+ years of experience as a product leader in both the consumer and B2B SaaS space, where I\'ve worked to scale products and businesses into global markets. I also have extensive experience facilitating M&A activities from both a product and people perspective. I joined Siteimprove in October of 2023 as VP of Product and Engineering where I currently own our Marketing Performance product line. I have extensive experience designing and building AI-driven customer engagement and experience platforms that deliver business critical use cases for Fortune 500 enterprise brands, governments, and other public sector customers. As a product leader, I am deeply involved with strategic customers, working to translate business needs into enabling software products. Prior to my work in the SaaS space, I started my career in the startup and scale-up world where I\'ve taken several products from idea stage to market and launched multiple CPG brands.I\'m a founder and entrepreneur at heart, so know just enough to be dangerous about design, compliance, operations, supply chain, customer support, content, copywriting, marketing, and brand building. I\'m more interested in building great products than building a LinkedIn following, so if you don\'t get a response I\'m probably back in the lab wiring something up.
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