Krassi Stoyanova
Marketing Director @Godwin Developments
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WORK HISTORY
Marketing Director @Godwin Developments
Godwin Developments is an established property developer that creates and delivers strategic, residential, commercial, and industrial & logistics schemes across the United Kingdom.The business’ diversified national pipeline exceeds £1.3 billion across 3 million sq. ft. of development and includes 4,200+ residential units as well as 350 acres of strategic residential and employment land. Headquartered in Birmingham, Godwin also has offices in Mayfair, London and employs over 45 experienced property professionals and advisors, including dedicated planning, delivery and marketing teams.Key projects in Godwin’s residential portfolio include strategic land sites ranging from 50 to 2,500 dwellings, in addition to the development of multifamily and single-family Build-to-Rent homes, and Purpose-Built Student Accommodation (PBSA) schemes. The business has also worked with a range of registered providers to grow the availability of affordable housing stock in key UK regions. Godwin’s commercial division develops and delivers projects for leading brands such as Lidl, McDonald’s, Burger King, Euro Garages, Greggs, Loungers, Wendy’s, Starbucks and Costa Coffee. At the same time, the team works closely with electric vehicle charging providers, helping power the UK’s low-carbon future.
EDUCATION
University of Birmingham
MBA
ABOUT KRASSI STOYANOVA
A senior marketing professional with 25+ years of experience across the property and engineering sectors (B2B and B2C). Has a proven ability in developing and executing high-impact integrated strategies that grow the reputation and bottom line of businesses, products and services nationally and internationally. Combines both strategic and hands-on approach, with a particular expertise in marketing and brand strategy, PR, communications and stakeholder engagement, campaign management, lead and demand generation, and digital marketing. 10+ years of team management experience.Core CompetenciesMarketing Strategy: Expertise in translating business goals into actionable marketing objectives, conducting market research, and developing strategies to capitalise on competitive insights, identify growth opportunities and increase market share.Brand Strategy and Management: Skilled in positioning and differentiating brands in B2B and B2C spaces through competitive analysis, strategic brand creation, activation and management. Extensive experience in trademark management both nationally and internationally.Communications and PR: Crafting compelling narratives through key messaging, public relations, stakeholder engagement across complex environments, digital communications, thought leadership, and executive speech writing.Digital Marketing Strategy: Proven success in website creation and management (B2B and B2C, multilingual), SEO, social media, video content, email marketing, and optimizing digital channels for maximum reach and engagement.Campaign Management for Lead and Demand Generation: Planning, budgeting, and executing integrated campaigns to drive lead generation, with expertise in CRM, automation, and performance tracking.Event Management: Managing high-stakes events including trade shows, product launches, VIP visits, speaking engagements, and award ceremonies.Mergers & Acquisitions: Leading marketing and communications during M&A processes, with a focus on stakeholder alignment and reputation management.Intellectual Property Management: Handling trademarks, domains, and design rights to safeguard and expand brand assets.Team Management and Development: Experienced in recruiting, managing and motivating high performance marketing teams, including professional development,
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