Konda Reddy
National Sales Head @Tata Play Fiber
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WORK HISTORY
National Sales Head @Tata Play Fiber
As the National Sales Head at Tata Play Fiber, I am dedicated to driving the Direct-to-Consumer (D2C) channel\'s success through effective management of Direct Sales Partners and Direct Sales Trainees. My accomplishments include:Channel Establishment:Successfully built a D2C channel from the ground up, overseeing the development of standard operating procedures (SOPs) and establishing a robust distribution network.Team Leadership:Manage a large team of employees directly and off-role personnel, ensuring effective execution of sales strategies and goals.Training Programs:Implemented comprehensive training programs aimed at empowering the sales team with enhanced product knowledge and improved sales skills.Product Design and Customer Retention:Play a pivotal role in product design, incorporating customer feedback. Focus on customer retention by driving changes in consumer habits through understanding viewing patterns. This approach suggests more relevant content, thereby increasing usage and subsequent revenue.In this dynamic role, my strategic approach to sales, team leadership, and customer-centric focus has played a crucial part in the impressive growth and success of the D2C channel. I am committed to driving continuous improvement and innovation within the organization.
EDUCATION
Alliance Business Academy, Bangalore
MBA, Marketing & HR
ABOUT KONDA REDDY
I am a highly accomplished professional with an impressive 20-year track record spanning various industries, including White Cement, Consumer Durables, DTH-Telecom, Broadband and OTT aggregation. My expertise encompasses a wide range of skills, including strategic planning, pricing strategies, P&L management, budgeting, forecasting, marketing, sales, distribution, Go-To-Market (GTM) strategies, customer field service, and finance.My professional journey has taken me across different regions, allowing me to gain valuable insights and experience. I spent 4 years in a National role at Corporate office, 3 years in the West region, followed by 13 years in the South region.
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