Komal Shastri Khedkar
Social Media Account Director @R&co Communications
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WORK HISTORY
Social Media Account Director @R&co Communications
I lead social media strategy and delivery across a portfolio of B2B and B2C clients, acting as the primary strategic partner for brands looking to strengthen their digital presence and engagement.My role spans end-to-end campaign planning, content direction and client leadership - from shaping channel strategy and managing influencer collaborations to overseeing filming days and delivering integrated social campaigns across LinkedIn, Instagram and Facebook.I work closely with clients across sectors including property, lifestyle and professional services to:• Develop platform-specific social strategies aligned to business goals• Plan and deliver campaign content across organic and paid channels• Lead influencer partnerships and location-based content activations• Manage multi-stakeholder client relationships at senior level• Oversee content production including reels, stories and on-site filming days• Support brand positioning through thought leadership and employer-brand content• Translate insight and performance data into actionable recommendationsI enjoy combining strategic thinking with hands-on delivery, helping brands create content that feels authentic, purposeful and results-driven.
EDUCATION
Symbiosis Institute Of Media And Communication, Pune
Master's Degree, Mass Communication/Media Studies
Brihan Maharashtra College Of Commerce
Bachelor's Degree, Marketing & Advertising
SKILLS
ABOUT KOMAL SHASTRI KHEDKAR
The moment I transitioned into social media marketing, it felt like everything I had learnt was leading me here. With a Master’s in Audio Visual Production and experience in the Indian film industry working on feature films and television commercials, I developed skills in storytelling, managing high-pressure projects, and creating visuals that connect. Moving to the UK, I channelled that expertise into social media marketing and haven’t looked back.I’ve been in the industry for 11+ years,starting when Twitter was still Twitter and Instagram was just taking off. Over the years, I’ve helped brands across industries find their voice, build engaged communities, and use social media to deliver real results.WHAT I DO- Social Media Strategy & Management: Crafting and executing campaigns tailored to business goals, driving growth and engagement- Content Creation: Using my film background to create content that captivates and converts- Social Media Training & Consulting: Helping businesses and teams stay ahead with strategies that optimise their online presence.WHO I’VE WORKED WITH:From start-ups to established brands, I’ve built impactful social media strategies that work smarter, not harder. My mission is to turn creative storytelling into measurable success.
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